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The festive season is meant for spending quality time with loved ones, but cats are often too cool to join in the fun - especially when it comes to cheesy holiday traditions. 

In a new holiday campaign created by adam&eveDDB, Mars Petcare’s TEMPTATIONS brand is helping cat-owning families come together to share memorable bonding moments with the help of its Creamy Purrrr-ée treats. 

Directed by Biscuit Filmwork's Jeff Low, the campaign taps into the insight that even the coolest of cats will lose it for TEMPTATIONS Creamy Purrrr-ée treats, making it the perfect gift for your cat to get them to join in the Holiday fun.

The 15-second spot leans into the beloved nostalgia of cheesy holiday specials from the 1970s, including schmaltzy holiday songs, tacky decorations, outfits and more, showing a cat acting way too cool for the cringe-worthy holiday cheer, that is until a TEMPTATIONS Creamy Purrrr-ée treat is served. 

Temptations – Holiday Special - Cats Lose Their Cool

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