Jack Howard's phoney pick-me-up
In a fun bit of branded content for mobile giant Three, shot entirely using the latest Honor Magic4 Pro phone, a heist scenario isn't all that it seems.
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Credits
View on- Agency Client Direct
- Production Company Good Emperor
- Director Jack Howard
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Credits
View on- Agency Client Direct
- Production Company Good Emperor
- Director Jack Howard
- Executive Producer Marcus Eley
- Producer Sophie Newton
- Writer/Editor Jack Howard
- DP Ciaran O'Brien
- VFX Dave Brain
- Colourist Faith Millin
- Music Benjamin Squires
- Sound Designer Dan Pugsley
- Creative/Executive Producer Tom Fenwick Smith
- Creative/Executive Producer Greg Farrington
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Credits
powered by- Agency Client Direct
- Production Company Good Emperor
- Director Jack Howard
- Executive Producer Marcus Eley
- Producer Sophie Newton
- Writer/Editor Jack Howard
- DP Ciaran O'Brien
- VFX Dave Brain
- Colourist Faith Millin
- Music Benjamin Squires
- Sound Designer Dan Pugsley
- Creative/Executive Producer Tom Fenwick Smith
- Creative/Executive Producer Greg Farrington
The old 'it looks like a getaway driver but isn't' trope has been done a few hundred times, but, with this funny branded short, new OB Management signing Jack Howard manages to stand out from the crowd with some nice cinematic flourishes and a lovely pair of performances.
Shot entirely using the latest Honor Magic4 Pro, The Pick Up, shot through Good Emperor for Three, sees a cool-but-anxious motorist await his all-important cargo, only for the rug to be pulled on the audience with its revelation.
Nicely constructed and with a denouement that is as witty as it is predictable, this is one ride we're glad we caught.
