Jeh United's Judee Thaidumrong to Head ADFEST Film Jury
The highly-awarded Thai Creative Director will chair the jury panels for film and radio entries this year.
ADFEST Names Jeh United's Judee Thaidumrong
as President of the Film Lotus Jury
Jureeporn "Judee" Thaidumrong has joined the panel of Jury Presidents to head the ADFEST 2011 Film Lotus and Radio Lotus jury panel. More commonly known as "Judee" amongst her peers, or "Jeh Ju" among the Thai locals, she's the Executive Creative Director and Founder of Jeh United, which opened shop in 2005. Her Smooth E campaign won the independent agency a Gold at Cannes, Best of Film at ADFEST, Best of Show at Asian Awards, and Australia's AWARD in 2006, among other honors. That year she was named Creative of the Year by Hong Kong's Media Marketing Magazine, and ranked # 1 in Campaign Brief Asia as the Hottest Creative in Asia.
Thaidumrong won another Gold at Cannes in 2008 with Sylvania Light Bulbs "Picnic" TVC, and 2010 has already witnessed her winning two Best of Show awards at the local award show, Bangkok Art Directors (B.A.D.), for The Positive Network's "Sorry Thailand" and Chang Soda's "Fizzy Billboard" ads.
"I am honored to take part in ADFEST 2011," Thaidumrong says. "I'm excited to share my views with all great creative minds on the Film Lotus and Radio Lotus panels, as well as on the jury panels for the 360 Lotus, INNOVA Lotus and Lotus Roots competitions."
Thaidumrong started out as a Copywriter at DY&R Bangkok before joining Leo Burnett Bangkok. She later worked at such agencies as Far East DDB and Results Advertising in Bangkok before eventually being named ECD at Saatchi & Saatchi Bangkok. Under her leadership, the agency won Thailand's first-ever Cannes Gold Lion in 2000 and D&AD Pencil in 2003. She made history again in 2005 for winning another Cannes Gold Lion for the Energy Policy and Planning Office (EPPO) TV campaign.
To date, Thaidumrong has won a total of 11 Cannes Lions since 2000, and the number continues to grow. She joins six other Jury Presidents and Washington Olivetto, ADFEST 2011 Grand Jury President, in judging the 360 Lotus, INNOVA Lotus, and Lotus Roots.
Jimmy Lam, ADFEST President says: "Judee's accomplishments and her groundbreaking campaigns have proven beyond any doubt that she is one of the best creatives in this region. It is testimonial in itself that I cannot express how delighted we are to have her as the Jury President of our Film Lotus and Radio Lotus."
ADFEST 2011 takes place at the Mövenpick Resort & Spa in Phuket from 17th – 19th March. Submit your entries at www.adfest.com now, as entry submissions close on 14 January.
Published 4 January, 2011
