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Lamborghini unlocks the road in new Urus campaign
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The super-car manufacturer has released a new campaign that, in a new approach, aims for the family market.
This new film, produced by Indiana Production and directed by David Vergés, marks a turning point in the brand's communication, telling the story of three characters, and with an unexpected ending.
Lamborghini Urus, the Super SUV of the Sant’Agata Bolognese car manufacturer, is back on the market with new colours and a new positioning; Unlock any road. The Urus driving mode selector, ANIMA, makes it possible to drive on any type of ground, exploiting the versatility and power of the engine, which has inspired both the concept of the campaign and the creativity behind The Chase.
Credits
View on- Agency Havas/Milan
- Production Company Indiana Production Company
- Director David Verges
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Credits
View on- Agency Havas/Milan
- Production Company Indiana Production Company
- Director David Verges
- Post Production Proxima Milano
- Sound Design/Music Bravagente
- Copywriter Paolo Marella
- Art Director Claudio La Ragione
- Executive Producer Karim Bartoletti
- Senior Producer Silvia Bergamaschi
- Creative Research Giampaolo Rossi
- DP Roman Martinez De Bujo
- Editor Massimo Magnetti
- Post Producer Alga Pastorelli
- Creative Director Martino Lapini
- Creative Director Azeglio Bozzardi
- Producer Alessandro Sardini
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Havas/Milan
- Production Company Indiana Production Company
- Director David Verges
- Post Production Proxima Milano
- Sound Design/Music Bravagente
- Copywriter Paolo Marella
- Art Director Claudio La Ragione
- Executive Producer Karim Bartoletti
- Senior Producer Silvia Bergamaschi
- Creative Research Giampaolo Rossi
- DP Roman Martinez De Bujo
- Editor Massimo Magnetti
- Post Producer Alga Pastorelli
- Creative Director Martino Lapini
- Creative Director Azeglio Bozzardi
- Producer Alessandro Sardini
For the first time storytelling has a new core target: the family. Even the choice of music, usually used to highlight the muscular nature of the cars, this time used the notes of a famous waltz, emphasising the dance between the three Urus.
The web film, which was created by Havas Milan, has been released in a 120 'long version and a 60' social cut and closes with a line that makes clear the car brand's positioning and invites Lamborghini Lovers, old and new, to never stop.
