LendingTree champions consumer choice with a celebrity twist

In its first celebrity-led marketing campaign in the company’s 26 year history, LendingTree is leveraging the power of humour to deliver a simple message: LendingTree makes it easy to win financially. 

As debt increases and interest rates rise, consumers can quickly and easily save tens of thousands of dollars on their loans, they just need to know that they have options. Comedic actress, best-selling author, and SNL alum Molly Shannon stars in the new campaign that shows how easy it is to find a “lenda” with LendingTree.

“LendingTree takes the guesswork out of confusing financial decisions like getting a mortgage, insurance policy or a personal loan, making it easy to win financially and save real money,” says Molly Shannon, comedian, actress and New York Times Bestselling Author. Shannon plays the character of Linda, an outspoken, unpretentious, no-nonsense woman with good intentions and a full serving of opinions. While Linda encourages friends and family to connect with a LendingTree “lenda”, viewers can relate to this memorable and lovable new character. “Getting to work with the LendingTree team to bring this character to life has been a fun experience and it’s even more meaningful that the message will help Americans discover there are more financial options available than they may realise and LendingTree makes it easy to find the best options for their needs.”

LendingTree Chief Marketing and Experience Officer, Shiv Singh, who joined LendingTree in late January 2022, is leading the brand’s efforts to rebuild its connection with consumers and re-acquaint Americans with LendingTree’s time and money-saving services at a time when they’re needed most. “At LendingTree, we realize that money isn’t always the easiest or most comfortable topic to talk about but we’re on a mission to change that narrative and help Americans feel more confident when making important financial decisions. In tandem with LendingTree’s re-imagined customer experience, this campaign will re-introduce LendingTree as the leading brand committed to giving power to consumers to win financially.”

In partnership with Mekanism, an award-winning creative agency that intersects technology, design, culture, and brand stories, this campaign will be LendingTree’s first return to long-form video and television in more than three years and is set to run on linear TV and cable beginning, July 12, 2022. LendingTree, one of the largest individual brand display and search advertisers in the country, will also be updating creative across all marketing channels to reflect the new campaign and new brand positioning. 

“Our first work with LendingTree stars Molly Shannon and uses humour to demystify complex financial decisions for everyday Americans,” said Jason Harris, Co-Founder and CEO of Mekanism. “This new campaign features a more ambitious brand voice than customers might expect to hear from this storied fintech company but bringing the soul of the brand to life in this way will help LendingTree build trust with a new generation of consumers.”