Lexus Canada launches the newly designed RX Series
The luxury car brand’s biggest seller in the Canadian market transports a couple to a secluded beach for a truly unique experience.
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With their latest campaign, Lexus positions their new RX series of vehicles as a conduit to powerful life experiences.
Director Adam Azimov through Holiday Films, tells the story of a couple who embark on a journey leading to a night-time ocean swim in water filled with bioluminescent plankton.
Captured along the British Columbia coastline, the couple drive to their destination in the Lexus RX 500h F SPORT Performance model, the most powerful Lexus RX yet. The story builds on our emotional connection to nature through both journey and destination, culminating in capturing an intimate experience with this rarely seen phenomenon.
The final spot is a visual treat showcasing a world that is as singular as bioluminescent plankton and the all-new Lexus RX.
Credits
View on-
- Production Company Holiday Films
- Director Adam Azimov
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Credits
View on- Production Company Holiday Films
- Director Adam Azimov
- Editing Outsider Editorial/Toronto
- Post Production Studio Feather
- Sound/Music SNDWRx Audio
- Executive Producer Michael Corbiere
- Line Producer Kelly King
- DP Oliver Millar
- Production Designer Gus Ward
- Executive Producer Kris Anzlinger
- Editor Michael Barker
- Assistant Editor Andrew Friesen
- Executive Producer Sara Windrim
- Colorist Jason Zukowski
- VFX/Online Artist Julian Van Mil
- Producer Airees Angellakis
- Executive Producer Becca Friesen
- Music Producer Didier Tovel
- Sound Engineer Alex Gluch
- Sound Engineer Colin Brown
- Producer Tessa Waisglass
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Credits
powered by- Production Company Holiday Films
- Director Adam Azimov
- Editing Outsider Editorial/Toronto
- Post Production Studio Feather
- Sound/Music SNDWRx Audio
- Executive Producer Michael Corbiere
- Line Producer Kelly King
- DP Oliver Millar
- Production Designer Gus Ward
- Executive Producer Kris Anzlinger
- Editor Michael Barker
- Assistant Editor Andrew Friesen
- Executive Producer Sara Windrim
- Colorist Jason Zukowski
- VFX/Online Artist Julian Van Mil
- Producer Airees Angellakis
- Executive Producer Becca Friesen
- Music Producer Didier Tovel
- Sound Engineer Alex Gluch
- Sound Engineer Colin Brown
- Producer Tessa Waisglass
