Share

Batteries are fully powered on this campaign launching Lexus’ electric vehicles, Jason and Alba from Réalité inject energy into the brand’s vitalising adventure in a CANADA Los Angeles campaign, made in collaboration with Team One.

Réalité’s vision and a pinch of clever production solve the puzzle by shooting the cars in LA and the sets in Bulgaria, and seamlessly stitches them together.

Art directed by Nathan Parker, it shows how Lexus cars are powered by electricity and human energy. From playing the drums and tennis to dancing, sparks of movement race through the lively sets.

Lexus came to us with a challenging budget and a conceptual idea. Through RÉALITÉ’s vision and CANADA´s clever production approach, we solved the puzzle by shooting the cars in LA and the sets in Bulgaria, and seamlessly stitching them together.

Lexus – Electrified

Credits
View on

Unlock full credits and more with a shots membership

Credits
View on
Show full credits
Hide full credits

Explore full credits, grab hi-res stills and more on shots Vault

Credits powered by
Share