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Batteries are fully powered on this campaign launching Lexus’ electric vehicles, Jason and Alba from Réalité inject energy into the brand’s vitalising adventure in a CANADA Los Angeles campaign, made in collaboration with Team One.
Réalité’s vision and a pinch of clever production solve the puzzle by shooting the cars in LA and the sets in Bulgaria, and seamlessly stitches them together.
Art directed by Nathan Parker, it shows how Lexus cars are powered by electricity and human energy. From playing the drums and tennis to dancing, sparks of movement race through the lively sets.
Lexus came to us with a challenging budget and a conceptual idea. Through RÉALITÉ’s vision and CANADA´s clever production approach, we solved the puzzle by shooting the cars in LA and the sets in Bulgaria, and seamlessly stitching them together.
Credits
View on- Agency Team One/Los Angeles
- Production Company CANADA/USA
- Director REALITE
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Credits
View on- Agency Team One/Los Angeles
- Production Company CANADA/USA
- Director REALITE
- Associate Creative Director Emma Kolb
- Chief Creative Officer Chris Graves
- Group Creative Director Amanda Abrams
- HP Sam Walsh
- Music Supervisor Neil Cleary
- Senior Producer Amy Gershwin
- Production Co. Pulse Films/Los Angeles
- Managing Director Charlotte Woodhead
- Executive Producer Davud Karbassioun
- Head of Production Clark Farrell
- Production Service Company Solent Film
- Managing Director Alex Momchev
- Managing Director Magdalena Staneva
- Service Line Producer Adriana Yurukova
- Editorial Company EXILE Edit
- Editor Carlos Font Clos
- Executive Post Producer Jennifer Locke
- Head of Production Michael Miller / (Head of Production)
- Post Producer Kristina Thoegersen
- VFX Company Framestore/Los Angeles
- Creative Director Aron Hjartarson
- VFX Supervisor Eric Rosenfeld
- Head of CG Christian Nielsen
- Executive VFX Producer Pete King / (Executive VFX Producer)
- Head of Production Carla Attanasio
- Colorist Dave Hussey
- Producer Mario Castro
- Music/Sound Design Squeak E Clean Studios/USA
- Executive Creative Director Rob Barbato
- Sound Designer/Audio Mixer Drew Fischer
- Executive Creative Producer Michael Gross
- Senior Music Producer Max Taylor / (Head of Production)
- Music Company Margarita Mix
- Audio Mixer Bruce Bueckert
- Audio Mixer Bob Gremore
- Executive Producer Whitney Morris
- Creative Director Adam Bright
- Line Producer Jenni Haberstock
- DP Jared Fadel
- DP Christopher Ripley
- Production Designer Nathan Parker
- VFX Supervisor Rodolfo Pereira
- Senior VFX Producer Daniel Beldy
- Executive Producer Veronica Santana
- Creative Director Tom O'Neill
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Team One/Los Angeles
- Production Company CANADA/USA
- Director REALITE
- Associate Creative Director Emma Kolb
- Chief Creative Officer Chris Graves
- Group Creative Director Amanda Abrams
- HP Sam Walsh
- Music Supervisor Neil Cleary
- Senior Producer Amy Gershwin
- Production Co. Pulse Films/Los Angeles
- Managing Director Charlotte Woodhead
- Executive Producer Davud Karbassioun
- Head of Production Clark Farrell
- Production Service Company Solent Film
- Managing Director Alex Momchev
- Managing Director Magdalena Staneva
- Service Line Producer Adriana Yurukova
- Editorial Company EXILE Edit
- Editor Carlos Font Clos
- Executive Post Producer Jennifer Locke
- Head of Production Michael Miller / (Head of Production)
- Post Producer Kristina Thoegersen
- VFX Company Framestore/Los Angeles
- Creative Director Aron Hjartarson
- VFX Supervisor Eric Rosenfeld
- Head of CG Christian Nielsen
- Executive VFX Producer Pete King / (Executive VFX Producer)
- Head of Production Carla Attanasio
- Colorist Dave Hussey
- Producer Mario Castro
- Music/Sound Design Squeak E Clean Studios/USA
- Executive Creative Director Rob Barbato
- Sound Designer/Audio Mixer Drew Fischer
- Executive Creative Producer Michael Gross
- Senior Music Producer Max Taylor / (Head of Production)
- Music Company Margarita Mix
- Audio Mixer Bruce Bueckert
- Audio Mixer Bob Gremore
- Executive Producer Whitney Morris
- Creative Director Adam Bright
- Line Producer Jenni Haberstock
- DP Jared Fadel
- DP Christopher Ripley
- Production Designer Nathan Parker
- VFX Supervisor Rodolfo Pereira
- Senior VFX Producer Daniel Beldy
- Executive Producer Veronica Santana
- Creative Director Tom O'Neill
