Macy's flight of fancy
Conor Finnegan's stop-motion expertise is utilised beautifully in this charming festive animation from BBDO New York.
Credits
View on- Agency BBDO/New York
- Production Company Nexus Studios/USA
- Director Conor Finnegan
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Credits
View on- Agency BBDO/New York
- Production Company Nexus Studios/USA
- Director Conor Finnegan
- Live Action Production Co. Superprime
- Live Action Director Ben Quinn
- DP Tim Hudson
- Executive Producer Maddi Carlton
- Animation Director Conor Finnegan
- DP Malcolm Hadley
- Producer Doireann de Buitlear
- Chief Creative Officer David Lubars
- Creative Director Fred Kovey
- EVP, Group Executive Creative Director Matt MacDonald
- Group Executive Producer Diane Hill
- Senior Creative Director Eric Goldstein
- Senior Producer Melanie Cornish
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Credits
powered by- Agency BBDO/New York
- Production Company Nexus Studios/USA
- Director Conor Finnegan
- Live Action Production Co. Superprime
- Live Action Director Ben Quinn
- DP Tim Hudson
- Executive Producer Maddi Carlton
- Animation Director Conor Finnegan
- DP Malcolm Hadley
- Producer Doireann de Buitlear
- Chief Creative Officer David Lubars
- Creative Director Fred Kovey
- EVP, Group Executive Creative Director Matt MacDonald
- Group Executive Producer Diane Hill
- Senior Creative Director Eric Goldstein
- Senior Producer Melanie Cornish
Stop-motion animation is as intrinsic to the festive season as The Grinch's heart growing three sizes, Jimmy Stewart welcoming the "wonderful old Building and Loan" and Kevin Mcallister maiming a pair of morons.
It's fitting, therefore, that Macy's and BBDO NY lean heavily into the retro feel of the technique for their heartwarming Christmas campaign, telling the tale of Tiptoe & The Flying Machine.
Following the titular Tiptoe as she overcomes her fear of flying, the film features adorable creations animated to perfection by Nexus stop-motion master Conor Finnegan.
With a lovely pay-off (the live-action section being directed by Superprime's Ben Quinn) and the addition of Tiptoe being set to march down Manhattan on Thanksgiving morning as a puppeted animated balloon, this sweet story already has a timeless feel.