Maltesers makes the heavy stuff a little lighter for mums
In a pair of lighthearted spots, developed in partnership with Comic Relief, some familiar struggles are given a dose of comedy.
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Credits
View on- Agency AMV BBDO/London
- Production Company Partizan/UK
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Unlock full credits and more with a shots membership
Credits
View on- Agency AMV BBDO/London
- Production Company Partizan/UK
- Post Production The Mill/London
- Copywriter Verity Fenner
- Art Director Vanessa Robinson
- Art Director Jez Tribe
- Copywriter Dave Westland
- Creative Director Polina Zabrodskaya
- Creative Director Matt Swinburne
- Chief Creative Officer Alex Grieve
- Producer Charlie Thacker
- Editor Elena De Palma
- Producer Daniel Wheldon
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency AMV BBDO/London
- Production Company Partizan/UK
- Post Production The Mill/London
- Copywriter Verity Fenner
- Art Director Vanessa Robinson
- Art Director Jez Tribe
- Copywriter Dave Westland
- Creative Director Polina Zabrodskaya
- Creative Director Matt Swinburne
- Chief Creative Officer Alex Grieve
- Producer Charlie Thacker
- Editor Elena De Palma
- Producer Daniel Wheldon
As we've seen with Tommee Tippee and Frida, as well as highlighted in Nicola Kemp's terrific piece for us, breastfeeding is something of an advertising hot topic at the moment.
However, whereas the aforementioned spots aren't exactly bleak in their outlook, neither has the levity of this pair of comedic spots for Maltesers.
Credits
View on- Agency AMV BBDO/London
- Production Company Partizan/UK
-
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency AMV BBDO/London
- Production Company Partizan/UK
- Post Production The Mill/London
- Copywriter Verity Fenner
- Art Director Vanessa Robinson
- Art Director Jez Tribe
- Copywriter Dave Westland
- Creative Director Polina Zabrodskaya
- Creative Director Matt Swinburne
- Chief Creative Officer Alex Grieve
- Producer Charlie Thacker
- Editor Elena De Palma
- Producer Daniel Wheldon
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency AMV BBDO/London
- Production Company Partizan/UK
- Post Production The Mill/London
- Copywriter Verity Fenner
- Art Director Vanessa Robinson
- Art Director Jez Tribe
- Copywriter Dave Westland
- Creative Director Polina Zabrodskaya
- Creative Director Matt Swinburne
- Chief Creative Officer Alex Grieve
- Producer Charlie Thacker
- Editor Elena De Palma
- Producer Daniel Wheldon
Developed in partnership with Comic Relief for Red Nose Day, AMV BBDO's Not After That Display and One Squirt or Two? sees mums in familiar situations look on the lighter side of frustrating situations.
Comedically shot by Partizan's Ally Pankiw, the spots' levity makes a refreshing addition to maternal mental health conversations, and, with their release on International Women's Day, make more of an impact than are seen at first glance.
