Martin Raffier directs Nous c'est 8.6

Production company kids and Gangstères agency have launched a new campaign with 8.6, entitled Nous c'est 8.6 (We are 8.6), which highlights a new stage in the brand's communications strategy, focusing on its passionate, expert teams. 

To bring this creative idea to life, the campaign was shot directly at the 8.6 brewery in Netherlands. The agency entrusted kids with the production of a commercial filmed in real-life conditions, without actors, to reveal what goes on behind the scenes and show the true value of 8.6: its employees and their know-how.

The spot was directed by the talented Martin Raffier, in his first collaboration with kids. “This campaign marks a new stage for 8.6. We simply want to show, with passion and truth, the faces of those who work behind this brand, but also our brewery and our know-how, without falling into the clichés of traditional brands. Thanks to this creative approach, we've been able to emphasize this commitment with authenticity,” concludes Matthieu Ribeyron, Marketing Director France and Brand Marketing Director for 8.6.