McDonald's makes light work of Christmas
Nicolai Fuglsig directs a joyful trip down an illuminated street in this festive spot from Leo Burnett.
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Credits
View on- Agency Leo Burnett/London
- Production Company MJZ/London
- Director Nicolai Fuglsig
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Credits
View on- Agency Leo Burnett/London
- Production Company MJZ/London
- Director Nicolai Fuglsig
- Editing Final Cut/London
- Editor Rick Russell
- Post Production/Color/VFX Black Kite Studios
- VFX Producer Hannah Ruddleston
- VFX Producer Olivia Donovan
- VFX Supervisor/Head of 2D Guillaume Weiss
- VFX Supervisor/CG Supervisor Andrew Bartholomew
- 2D Supervisor Jonny Freeman
- Colorist Richard Fearon
- Sound 750mph
- Sound Producer Olivia Ray
- Sound Engineer Sam Ashwell
- Chief Creative Officer Mark Elwood
- Executive Creative Director Andrew Long
- Executive Creative Director James Millers
- Creative Cicely Alderson
- Creative Lisi Davis
- Head of Design David Allen
- Design Lead Tomek Drozdowski
- Chief Production Officer (HP) Emily Marr
- Producer Hector Murray
- Assistant Producer Sara Gill
- Song "Satisfaction" Benny Benassi
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Credits
powered by- Agency Leo Burnett/London
- Production Company MJZ/London
- Director Nicolai Fuglsig
- Editing Final Cut/London
- Editor Rick Russell
- Post Production/Color/VFX Black Kite Studios
- VFX Producer Hannah Ruddleston
- VFX Producer Olivia Donovan
- VFX Supervisor/Head of 2D Guillaume Weiss
- VFX Supervisor/CG Supervisor Andrew Bartholomew
- 2D Supervisor Jonny Freeman
- Colorist Richard Fearon
- Sound 750mph
- Sound Producer Olivia Ray
- Sound Engineer Sam Ashwell
- Chief Creative Officer Mark Elwood
- Executive Creative Director Andrew Long
- Executive Creative Director James Millers
- Creative Cicely Alderson
- Creative Lisi Davis
- Head of Design David Allen
- Design Lead Tomek Drozdowski
- Chief Production Officer (HP) Emily Marr
- Producer Hector Murray
- Assistant Producer Sara Gill
- Song "Satisfaction" Benny Benassi
Playing out like the fever dream of National Lampoon's Christmas Vacation's Clark Griswald, Leo Burnett's festive offering for McDonald's is as awe-inspiring as it is energy-inefficient.
Backed by Benny Benassi’s electro-fuelled rendition of Satisfaction, The Gift Of McDonald's sees a couple head for their local golden arches down a road lined with excessive illuminations.
Directed by MJZ's Nicolai Fuglsig and with some brilliantly conjured effects from Black Kite Studios, this celebration of Christmas campery lights up our life.
