Memac Ogilvy Dubai craft Dubai Expo 2020 campaign
The campaign from Joy Films celebrates Expo 2020 Dubai as a global destination where everyone is invited to innovate, create progress, and have fun by sharing ideas and working together.
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Expo 2020 Dubai and Memac Ogilvy have unveiled a new global brand marketing campaign called Welcome the Future that celebrates humanity’s many achievements and calls on the world to come together to create a better future for all. the strategic positioning differenciates Dubai EXPO from all other previous EXPOs as it is not just for trading countries and businesses but rather for all people of the world.
The campaign celebrates Expo 2020 Dubai as a global destination where everyone is invited to innovate, create progress, and have fun by sharing ideas and working together.
Credits
View on- Agency Memac Ogilvy/Dubai
- Production Company Joy Films
- Director David Holm
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Credits
View on- Agency Memac Ogilvy/Dubai
- Production Company Joy Films
- Director David Holm
- Chief Creative Officer Juggi Ramakrishnan
- Creative Director Youssef Gadallah
- Copywriter Ravi Eshwar
- Producer Luke Morris
- Post Production Absolute
- Post Production Territory Studio
- Audio Post Mango Jam
- Executive Producer Ali Azarmi
- DP Michael Ragen
- Editor Nick Pezzillo
- Colourist Matt Turner
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Memac Ogilvy/Dubai
- Production Company Joy Films
- Director David Holm
- Chief Creative Officer Juggi Ramakrishnan
- Creative Director Youssef Gadallah
- Copywriter Ravi Eshwar
- Producer Luke Morris
- Post Production Absolute
- Post Production Territory Studio
- Audio Post Mango Jam
- Executive Producer Ali Azarmi
- DP Michael Ragen
- Editor Nick Pezzillo
- Colourist Matt Turner
Expo 2020 Dubai will be the first World Expo hosted in the Middle East, Africa and South Asia (MEASA) region, and will focus on the theme, ‘Connecting Minds, Creating the Future’. Expo 2020 Dubai provides a platform to encourage creativity, innovation and collaboration in the areas of Opportunity, Mobility and Sustainability, which it believes encapsulate the biggest challenges for humanity today.
Beginning on October 20, 2020, Expo 2020 Dubai expects to attract 25m visits during its six-month run, with the goal of 70% of those visits coming from outside the United Arab Emirates. Expo 2020 Dubai coincides with the UAE’s 50th anniversary in 2021.
The film was produced by Joy Films Dubaiand Directed by David Holm with English, Arabic, Chinese and Russian slam poetry style delivery.
