Milla Jovovich is the face of Johnnie Walker in new campaign
Hollywood superstar Milla Jovovich is the new local walker for Johnnie Walker, the world’s number one Scotch Whisky, in a new campaign by Mob Films and agency Dept.
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The campaign, the second of The Walkers ad concept which launched earlier this year starring Adrien Brody, is going live in 14 countries across Eastern Europe on TV, digital, social and out-of-home. Dept delivered the creative campaign.
In this campaign, Milla Jovovich and Johnnie Walker seek to inspire people to “Keep Walking”, socialise with confidence, and spread positivity and courage. “Milla is the perfect ambassador,” says Jessica Otero Ely, Account Director, Dept. “ She embodies the core inspiration for the creative direction of the campaign; the tenacious, resilient, and action-orientated spirit of Eastern Europe.”
The campaign encourages viewers with its core motto: Less Talking, Keep Walking, reflecting both Johnnie Walker’s own action-orientated mindset and the progressive nature of Eastern Europe. “The campaign idea stems from a very powerful insight that ties in brand, region, Milla and our audience together perfectly,” explains João Inácio, Associate Creative Director, Dept. “Actions talk louder than words and Milla, just like Johnnie, is the perfect example of someone who lets the walking do the talking.”
“The founder of Johnnie Walker knew that the greatest lives don’t happen in a straight line,” shared Dora Fejes, Senior Brand Manager Whisky, Diageo Eastern Europe. “Progress occurs when you take unexpected turns and risk it all as you walk towards your own intrepid frontiers. In the ad featuring Milla Jovovich, the story reflects Johnnie Walker’s ethos and encapsulates it in our inspiring Less Talking, Keep Walking campaign direction.”
Credits
View on- Agency Dept/Amsterdam
- Production Company The Mob
- Director Paul WS Anderson
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Credits
View on- Agency Dept/Amsterdam
- Production Company The Mob
- Director Paul WS Anderson
- Global Executive Producer John Brocklehurst
- Producer Mark Collins
- Sound Designer Alex Nicholls-Lee
- Post Producer Thomas Cole
- Colorist Philip Hambi
- 3D VFX Supervisor Matteo La Motta
- VFX Set Supervisor Jim Radford
- Post Production/VFX MPC/London
- Executive Creative Director Rene Verbong
- Associate Creative Director Joao Inacio
- Creative Michael Phillips
- Creative Anwar Okasha
- Creative Ramin Bahari
- Producer Dennis Gijsbers
- Producer Kimberley English
- DP Stuart Graham
- Editor Govert Janse
- Music Supervisor Steph Grace Summers
- 2D VFX Supervisor Pedro Henrique Santos
- Talent Milla Jovovich
- Creative Director Manuel Di Tolve
- Designer Sander Van Lit
- Designer Immanuel De Jong
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Credits
powered by- Agency Dept/Amsterdam
- Production Company The Mob
- Director Paul WS Anderson
- Global Executive Producer John Brocklehurst
- Producer Mark Collins
- Sound Designer Alex Nicholls-Lee
- Post Producer Thomas Cole
- Colorist Philip Hambi
- 3D VFX Supervisor Matteo La Motta
- VFX Set Supervisor Jim Radford
- Post Production/VFX MPC/London
- Executive Creative Director Rene Verbong
- Associate Creative Director Joao Inacio
- Creative Michael Phillips
- Creative Anwar Okasha
- Creative Ramin Bahari
- Producer Dennis Gijsbers
- Producer Kimberley English
- DP Stuart Graham
- Editor Govert Janse
- Music Supervisor Steph Grace Summers
- 2D VFX Supervisor Pedro Henrique Santos
- Talent Milla Jovovich
- Creative Director Manuel Di Tolve
- Designer Sander Van Lit
- Designer Immanuel De Jong
Directed by Paul WS Anderson, known for films including the Resident Evil series, Alien vs Predator and Monster Hunter, the campaign video blends Milla Jovovich’s confidence and vibrancy with the stylish and exclusive energy of the brand.
“Less Talking, Keep Walking perfectly describes the approach Milla and I have had in the films we have made together,” explained Paul WS Anderson. “So it was a pleasure to further explore the boundaries of kinetic action and beauty with the legendary brand of Johnnie Walker.”
“The cinematic track and our different scenarios tell a story of relentless progress and creativity, led by an iconic walker in Milla Jovovich,” added Manuel Di Tolve, Creative Director, Dept. “We wanted to create a feeling of constant motion; the real walk never stops, so our camera keeps pulling back to match the pace.”
The Less Talking, More Walking campaign launches in Bulgaria, Сroatia, Cyprus, Czech Republic, Estonia, Hungary, Israel, Latvia, Lebanon, Romania, Russia, Serbia, Turkey and Ukraine.
