Moroch Names Bob Shallcross ECD

Moroch Names Bob Shallcross Executive Creative Director
 

Bob Shallcross' "Perfect Season" spot for McDonald's was turned into a feature film.

Dallas-based independent ad agency Moroch Partners has announced the appointment of Bob Shallcross as an Executive Creative Director at the agency. Shallcross, known for creating some of advertising's most memorable commercials of all time, joins Moroch as it continues to build its creative department, led by Jim Sykora and Troy Scillian, both Executive Creative Directors at the agency. Shallcross will report to Moroch President Rob Boswell.
 
Shallcross has been in the ad industry for more than 30 years, working for such agencies as Y&R, JWT and Leo Burnett on clients including Coca-Cola, McDonald's, Hallmark, The Beef Council and Allstate Insurance, to name a few. Most recently, Shallcross served as Creative Director and Partner at Dallas-based jimbobdallas (now called Jake:Ferguson), working on ConAgra. His partner in that shop was his former Leo Burnett creative partner Jim Ferguson.
 
Shallcross' work has been recognized with a slew of awards, including the Grand Prix at the Cannes Lions (for McDonald's "Sign"), a half dozen Gold Lions, the Grand Award at the New York Festivals and the Best of Show at the London Festival.
 
"Bob has played a central role in some of the most-awarded and innovative creative work in our industry," says Pat Kempf, Chief Executive Officer of Moroch. "He's both an experienced and accomplished creative leader and film director. His vision and extensive experience in our industry will be an invaluable asset to our team and our clients."

This heartwarmer caught Spielberg's eye and became the basis for "Little Giants."

Shallcross is responsible for co-writing the popular family comedy feature "Little Giants," which was produced by Warner Bros and Steven Spielberg. The film was based on the 1992 McDonald's Super Bowl commercial titled "Perfect Season," also created by Shallcross. He went on to write and direct "Bored Silly" and "Uncle Nino," which won him several film festival awards including a Crystal Heart Award at Heartland.
 
"The opportunity to work on McDonald's again is what initially attracted me to Moroch – but after spending time with Tom, Pat and Rob, I was very impressed with the culture they've created and that they're still fiercely independent," says Shallcross.  "Moroch offers a very contemporary and relevant model. They are great thought leaders, brand builders and national marketers, and they're also pioneers in the emerging trend of localization for brands that need to engage with people on a more personal level, no matter what the platform."

Published 21 December, 2010