Motatos makes it rain spaghetti and meatballs
In this weird and wonderful ad for the food distributor, B-Reel Films takes a slant approach towards food waste and comments on the cultural acceptance of the problem.
)
Credits
View on- Agency TBWA/Stockholm
- Production Company B-Reel Films/Europe
- Director Sacarias Kiusalaas
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency TBWA/Stockholm
- Production Company B-Reel Films/Europe
- Director Sacarias Kiusalaas
- Executive Producer Rikard Astrom
- Producer Fiffi Kjell
- DP Aril Wretblad
- Editor Fredrika Andersson
- Editor Online Bezad Arsoun
- Colourist Ola Baccman
- Sound Designer Fredrik Sundberg
- Composer Max Kiusalaas
- Art Director Sofia Nordstrom
- Copywriter Lina Franzon
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA/Stockholm
- Production Company B-Reel Films/Europe
- Director Sacarias Kiusalaas
- Executive Producer Rikard Astrom
- Producer Fiffi Kjell
- DP Aril Wretblad
- Editor Fredrika Andersson
- Editor Online Bezad Arsoun
- Colourist Ola Baccman
- Sound Designer Fredrik Sundberg
- Composer Max Kiusalaas
- Art Director Sofia Nordstrom
- Copywriter Lina Franzon
Directed by Sacarias Kiusalaas, Where the Revelations Happen is an offbeat piece full of spills, stains, and trash flung out of windows.
In this surreal and strange ad, TBWA Stockholm imagines what would happen if everyone lived in a world that showed food waste as it was happening, rather than behind closed doors and in our kitchens. The result is a beautifully captivating spot where people go about their daily lives spaghetti flies through the air, coffee gets poured onto tables rather than into mugs, and people pour out their soft drinks after only one sip.
The meaning is clear and while Motatos doesn’t feature heavily, they don’t need to be center stage to fully capture the viewer’s attention. The juxtaposition of all the food waste and everyone’s passive acceptance of tomato sauce being poured onto their head after a blowout was enough to keep me going.
