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Helmed by directing duo D.A.D.D.Y., aka Enda Loughman and Mike Ahern, these (4) 15-second spots, each narrated by a talking bulldog, highlight the brand’s latest eco-friendly offerings.

Beardy and Bum Chin respectively capture the bulldog dropping endearing compliments as its owner oils his beard and shaves his prominent cleft chin. Got You visualizes the bulldog lending a helping paw by scrubbing its owner’s hairy chest in the shower while Matching features the bulldog complimenting his owner’s soft skin while donning colorful, matching outfits (complete with stylish sunglasses).

According to 1stAveMachine Executive Producer, Michaela McKee, “It was very exciting to have DADDY lend their aesthetically-rich style and quirky sense of humor to the launch of the Bulldog brand here in the states. It was a perfect partnership that yielded hilarious results.”

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