New Danish short film explores the dangers of modern ambitions
Director Bjarke Underbjerg and new—land Copenhagen present Ambitions, a film about the consequences of being (too) ambitious.
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Director Bjarke Underbjerg and new—land Copenhagen present Ambitions, a film about the consequences of being (too) ambitious.
Touching on past and future generations, this hybrid documentary examines what it means to be ambitious, shining a light on the darker side of what has usual been understood as an asset: by showing how ambitions can be directly linked to stress, anxiety and feelings of inadequacy.
Director Underbjerg said: "Ambitions is a personal project that started as an investigation of the younger generation: I essentially wanted to interview teenagers and young adults, very simply, to understand what sort of ambitions they have."
Credits
View on- Agency Client Direct
- Production Company New Land
- Director Bjarke Underbjerg
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Credits
View on- Agency Client Direct
- Production Company New Land
- Director Bjarke Underbjerg
- VFX Bacon X
- Color Trafik/Los Angeles
- Executive Producer Sara Samsoe
- Executive Producer Thor Brammer Jacobsen
- Executive Producer Bjarke Underbjerg
- DP Marcel Zyskind
- Sound Designer Jakob Strandgaard
- Composer Simon Brinck
- Editor Ogi Curcic
- Creative Director Jan Tvilling
- Art Director Ditte Marie Ludvigsen
- Lead Compositor Mario Maruska
- Compositor Kai Hauswirth
- Conform Artist Soren Knudsen
- VFX Producer Daniella Strand
- Color Producer Julia King
- Colorist Daniel de Vue
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Credits
powered by- Agency Client Direct
- Production Company New Land
- Director Bjarke Underbjerg
- VFX Bacon X
- Color Trafik/Los Angeles
- Executive Producer Sara Samsoe
- Executive Producer Thor Brammer Jacobsen
- Executive Producer Bjarke Underbjerg
- DP Marcel Zyskind
- Sound Designer Jakob Strandgaard
- Composer Simon Brinck
- Editor Ogi Curcic
- Creative Director Jan Tvilling
- Art Director Ditte Marie Ludvigsen
- Lead Compositor Mario Maruska
- Compositor Kai Hauswirth
- Conform Artist Soren Knudsen
- VFX Producer Daniella Strand
- Color Producer Julia King
- Colorist Daniel de Vue
"The desire to do so began as I started reading more and more about the growing perfectionists culture and how there’s a growing pressure on the younger generation. A pressure to perform, to do more and do better, to have the perfect career, the perfect body, the perfect relationship, the perfect life. I wanted to understand how this affected their, all of our, mindsets.
As I began the interviews, I quickly came to understand how ambitions are directly linked to stress, anxiety and feelings of inadequacy. How people at a very young age are affected by the pressure to become a better version of themselves. As if they’re not good enough as they are.
I was prompted to think: do you control your ambitions? Or do your ambitions control you? As this question became the guiding light of the process, I sought to elevate the interviews by creating a visual poem that would show the link between ambitions and inadequacy.”
