New ETSY Campaign From Hone
The campaign marks yet another innovative way Hone is helping brands bring the creative in-house.
Etsy unveiled two new TV spots with the campaign: Etsy: Made with Love and Etsy: One of a Kind. Airing nationally, the campaign marks yet another innovative way Hone is helping brands bring the creative in-house, move quickly through conception, to testing, and have the campaign air with fewer delays typically seen within the agency model.
Hone was engaged to supervise the scope of work as in-house producers, working with the brand and marketing team to advise and develop a nimble and effective budget, source freelance creatives, and recommend production partners, ultimately overseeing the entire production and post process for the campaign. By helping Etsy take this ’de-coupled” approach to advertising, the creative was efficiently maximized to bring the brand’s DRTV campaign to air in a short timeline.
