Chill out, it's only an iced latte, says new McCafé ad
The latest installment of McDonalds and Leo Burnett London's 'We Could' campaign continues to poke fun at advertising tropes.
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Credits
View on- Agency Leo Burnett/London
- Production Company Academy
- Director Us
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Credits
View on- Agency Leo Burnett/London
- Production Company Academy
- Director Us
- Audio Post Production Soho
- Post Production Framestore/London
- Music Yellow Boat Music
- Chief Creative Officer Chaka Sobhani
- Creative Director Pete Heyes
- Senior Creative Andrew Long
- Senior Creative James Millers
- TV Producer Bruce Macrae
- Planner Max Keane
- Art Director Andrew Long
- Art Director James Millers
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Leo Burnett/London
- Production Company Academy
- Director Us
- Audio Post Production Soho
- Post Production Framestore/London
- Music Yellow Boat Music
- Chief Creative Officer Chaka Sobhani
- Creative Director Pete Heyes
- Senior Creative Andrew Long
- Senior Creative James Millers
- TV Producer Bruce Macrae
- Planner Max Keane
- Art Director Andrew Long
- Art Director James Millers
The weather's warming up and the sun is shining, which means one thing: iced coffees!
To plug the new McCafé Iced Latte, McDonald’s and Leo Burnett London have released another installment of the McCafé ‘We Could’ campaign, with a 30-second spot poking fun at the world of coffee advertising.
Helmed by Us via Academy, the ad highlights all the ridiculous cliches the brand could have used to launch the beverage - ‘a dramatic explosion of ice and coffee’ or ‘a visual metaphor to highlight how cold the coffee is’, contrasted with McDonald's refreshingly no-nonsense approach.
