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Production company Troublemakers presents you its new advertising campaign for Pilot Pen directed by Lucas Zanotto.
After a first collaboration for the 100th anniversary of the brand in 2019 with Mika, we produced a new advertising film for Pilot.
The goal was to show the great write-erase feature of the pens. We wanted to give Pilot a strong and fresh look.
We have shown this by jumping between shots of a hand with a pilot pen and shots of a big set with people performing. The actors are running down staircases, sliding down a climbing rope and running through a tunnel. They are dressed tone in tone to symbolize the running ink of the pens.
Credits
View on- Agency Nouveau Monde DDB/Paris
- Production Company Troublemakers
- Director Lucas Zanotto
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Credits
View on- Agency Nouveau Monde DDB/Paris
- Production Company Troublemakers
- Director Lucas Zanotto
- Post Production Troublemakers
- Executive Producer Nikita Bukowski
- Producer James Hagger
- DP Toby Howell
- Editor Romain Boileau
- Post Production Supervisor Alexandre Scalvino
- Nuke Compositor Lise Fischer
- Post Producer Felipe Bernard
- Art Director Gilles Pinsonneaux
- Copywriter Bertrand Lepere
- Producer Brice Passien
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Credits
powered by- Agency Nouveau Monde DDB/Paris
- Production Company Troublemakers
- Director Lucas Zanotto
- Post Production Troublemakers
- Executive Producer Nikita Bukowski
- Producer James Hagger
- DP Toby Howell
- Editor Romain Boileau
- Post Production Supervisor Alexandre Scalvino
- Nuke Compositor Lise Fischer
- Post Producer Felipe Bernard
- Art Director Gilles Pinsonneaux
- Copywriter Bertrand Lepere
- Producer Brice Passien
