Nicki Masterson promoted to Business Development Director, North America
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Source, shots and Slate will have a representative in Los Angeles from July as Nicki Masterson relocates to the west coast as part of her new role.
Source, shots and Slate can today announce that Nicki Masterson will be relocating to Los Angeles to become the company's Business Development Director for North America.
As the three brands continue to expand, with the growth of shots and Slate especially noticeable in the region, Masterson will be tasked with overseeing the three brands' increased client base while also continuing to broaden user numbers and support existing members.
Immersed in the advertising industry for more than 20 years, Masterson has been an integral part of Extreme Reach [ER], the parent company of Source, shots and Slate, for a decade. Before joining ER Masterson worked at Filmworks International, Radical Media and, latterly, the Advertising Producers Association in London, where she was the APA's Global Events Director.
I am so excited for the next chapter in my career; moving to Los Angeles, making new connections, catching up with familiar faces and growing our business in the United States
“I love meeting people from around the world and I am lucky that my advertising career has allowed me the opportunity to do exactly that," said Masterson. "Having worked in London for 15 years, followed by Amsterdam for 10 years, I am so excited for the next chapter in my career; moving to Los Angeles, making new connections, catching up with familiar faces and growing our business in the United States. With North America being one of our largest and most important marketplaces it made sense to have me located there, and I aim to build on the the amazing growth we have already achieved. Also, last, but not least, I can’t wait to wake up to palm trees and sunshine all year round. Who could ask for more?”
"I'm incredibly happy that Nicki has agreed to move to Los Angeles to become the Business Development Director on the west coast," said James Straker, Managing Director of Source, shots and Slate. "Nicki has a wealth of experience from her days at the APA, before becoming an integral part of our success in Europe over the last 10 years. She'll be missed by our clients and the team in EMEA, but she's ready to take on this new challenge and I have no doubt she will be a huge success in helping our existing clients in America while growing our business in the region."
