Nike China gives props to an American legend
Dear Kobe pays homage to Kobe Bryant and his short film, Dear Basketball, superimposing new watercolor illustrations alongside the faces of fans.
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Credits
View on- Agency Wieden + Kennedy/Shanghai
- Production Company Division/Paris
- Director Francois Rousselet
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Credits
View on- Agency Wieden + Kennedy/Shanghai
- Production Company Division/Paris
- Director Francois Rousselet
- Editor Trim
- VFX Mathematic VFX
- Post Production MPC/Shanghai
- Post Production MPC/Los Angeles
- Audio Lime Studios
- Executive Producer Jules De Chateleux
- Executive Producer Ay Wei Wong
- Producer Areta Mak
- Producer Noreen Khan
- Editor Vid Price
- Executive Producer Guillaume Marien
- Executive Creative Producer Rebecca Rice
- Lead Animator Bishoy Gendi
- Post Producer Rachel Zhao
- Post Producer Sasha Pace
- Colorist Ricky Gausis
- Colorist Nikola Stefanovic
- Audio Executive Producer Susie Boyajan
- Sound Designer/Audio Mixer Rohan Young
- Executive Creative Director Vivian Yong
- Executive Creative Director Ian Toombs
- Executive Producer Bernice Wong
- Producer Fang Yuan
- Creative Director Jeff Fang
- Creative Director Matt Meszaros
- Creative Josh King
- Talent Kobe Bryant
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Credits
powered by- Agency Wieden + Kennedy/Shanghai
- Production Company Division/Paris
- Director Francois Rousselet
- Editor Trim
- VFX Mathematic VFX
- Post Production MPC/Shanghai
- Post Production MPC/Los Angeles
- Audio Lime Studios
- Executive Producer Jules De Chateleux
- Executive Producer Ay Wei Wong
- Producer Areta Mak
- Producer Noreen Khan
- Editor Vid Price
- Executive Producer Guillaume Marien
- Executive Creative Producer Rebecca Rice
- Lead Animator Bishoy Gendi
- Post Producer Rachel Zhao
- Post Producer Sasha Pace
- Colorist Ricky Gausis
- Colorist Nikola Stefanovic
- Audio Executive Producer Susie Boyajan
- Sound Designer/Audio Mixer Rohan Young
- Executive Creative Director Vivian Yong
- Executive Creative Director Ian Toombs
- Executive Producer Bernice Wong
- Producer Fang Yuan
- Creative Director Jeff Fang
- Creative Director Matt Meszaros
- Creative Josh King
- Talent Kobe Bryant
Merging watercolor illustrations with live-action shots of Chinese fans, this touching tribute to Kobe Bryant recognizes his international acclaim from fans all over the world.
As a beautifully rendered Kobe dribbles and darts around the basketball court, we see, interspersed within his game, shots of Chinese fans watching him, delighted and in awe. Sport is often a tie that binds the world together - the Olympics alone are proof. Kobe Bryant was an athlete and a role model to people across the world, and this piece showcases the particular love that Chinese fans have for the basketball legend.
Dear Kobe, directed by Francois Rousselet, is exceptionally crafted, with beautiful visual effects and animation from Mathematic. As ink turns and comes alive onscreen, the inspiration from Dear Basketball is obvious but not imitated. The work done is beautiful and touching, and Wieden + Kennedy Shanghai have helped lead an emotional goodbye to a sports superstar while Division Paris and The Pandemic Story Shanghai produced the spot.
