Noom launches Microhabits campaign
Noom launches its free Microhabits tier in a campaign with Rebel Wilson as Chief Wellness Ambassador directed by Mimi Cave and produced by Reverie Content.
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Noom, a platform for preventive health, announces a free tier of its acclaimed wellness app and introduces Rebel Wilson as its Chief Wellness Ambassador.
With its new free tier featuring daily microhabits and access to microdose GLP-1s, Noom is democratising preventive health and longevity solutions by putting tools for both near-term results and sustainable long-term change directly into the hands of millions.
Internationally acclaimed actor, writer, producer, and director Rebel Wilson is partnering with Noom, inspired by her own transformative health journey. Having lost 80 pounds and sustained that weight loss for over five years, she found her experience aligned closely with Noom’s holistic approach to lasting health and wellness.
Credits
View on- Agency Client Direct
- Production Company REVERIE Content
- Director Mimi Cave
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Credits
View on- Agency Client Direct
- Production Company REVERIE Content
- Director Mimi Cave
- Executive Producer Cathleen O'Conor Stern
- Executive Producer Rich Pring
- Executive Producer Mila Davis
- Post Producer Harrison Draper
- VFX Noise Studio/Los Angeles
- Executive Producer Karen Anderson
- Color Company 3/New York
- Colorist Kath Raisch
- Color Producer Jake Rioux
- Audio Post JSM Music
- Chief Creative Officer Joel Simon
- Executive Producer Jeff Fiorello
- Senior Music Producer Norm Felker
- Senior Music Producer Andrew Manning
- Music Producer Sharon Cha
- Co-Composer Joel Simon
- Sound Designer Nathan Kil
- Creative Director Russell Der
- Senior Copywriter Anthony Ragnone
- Associate Creative Director Grazina Snipas
- Senior Producer Nancy Sanders
- VFX Scott Talbot
- Line Producer Jessica Cooper
- Production Designer JC Molina
- DP Christopher Blauvelt
- VFX Producer Ishaa Kotecha
- Creative Director Eduardo (Alvin) Cruz
- Co-Composer Vlad Berkhemer
- Audio Mixer Bryan Gold
- Talent Rebel Wilson
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Credits
powered by- Agency Client Direct
- Production Company REVERIE Content
- Director Mimi Cave
- Executive Producer Cathleen O'Conor Stern
- Executive Producer Rich Pring
- Executive Producer Mila Davis
- Post Producer Harrison Draper
- VFX Noise Studio/Los Angeles
- Executive Producer Karen Anderson
- Color Company 3/New York
- Colorist Kath Raisch
- Color Producer Jake Rioux
- Audio Post JSM Music
- Chief Creative Officer Joel Simon
- Executive Producer Jeff Fiorello
- Senior Music Producer Norm Felker
- Senior Music Producer Andrew Manning
- Music Producer Sharon Cha
- Co-Composer Joel Simon
- Sound Designer Nathan Kil
- Creative Director Russell Der
- Senior Copywriter Anthony Ragnone
- Associate Creative Director Grazina Snipas
- Senior Producer Nancy Sanders
- VFX Scott Talbot
- Line Producer Jessica Cooper
- Production Designer JC Molina
- DP Christopher Blauvelt
- VFX Producer Ishaa Kotecha
- Creative Director Eduardo (Alvin) Cruz
- Co-Composer Vlad Berkhemer
- Audio Mixer Bryan Gold
- Talent Rebel Wilson
To promote the new offering, Noom is launching a national advertising campaign featuring Rebel Wilson, directed by Mimi Cave and produced by Reverie Content. Cave collaborated with a team including Production Designer JC Molina, Cinematographer Christopher Blauvelt, and Stylist Jordy Scheinberg to bring the “Microtop” to life. Working with the Noom team, they designed two imaginative sets for Wilson and her castmates, complete with a puppeteered bird, flying goat, and Yeti.
“I’m a big fan of Noom’s philosophy that small steps can lead to big change,” said Wilson. “In my ‘Year of Health,’ I learned that small steps, the microhabits, the tiny tweaks, really added up to big results. I wasn’t perfect, but I kept at it, and that’s what worked. Noom’s Microdose GLP-1 Program follows the same idea: small doses that deliver big results. The new free tier of the Noom app makes getting started on a health journey easier than ever."
“At Noom, we’re redefining how the world approaches health and wellbeing—through psychology, technology and medication,” said Geoff Cook, Chief Executive Officer of Noom. “Motivation and microhabits are two sides of the same coin. Our program builds motivation through streaks, rewards, and nudges. Microhabit-driven wins feed motivation. Meanwhile, microdose GLP-1s kickstart the action-motivation flywheel, enabling early successes by limiting food noise and creating space for healthier habits. These early wins power lasting change. We’re thrilled to partner with Rebel Wilson, whose inspiring health journey shows that it’s small steps – not perfection – that produce everyday wellbeing.”
