NRMA Insurance says Every Home Is Worth Protecting
NRMA Insurance unveils next instalment of Every Home Is Worth Protecting campaign via The Monkeys.
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To demonstrate every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas.
Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he discovers a new threat to koala Arlo's safety. Joining forces with a new ally, Ruby, the kids create signs to mark out a safe sanctuary for the koalas.
Once again enlisting the help of Revolver director Gary Freedman, the campaign film will be supported by out of home advertising, social and online assets.
The Monkeys creative director Barbara Humphries says: “Nothing matters more than the feeling of security you get from your home. In our latest campaign we continued the story of Sammy as he tries to help safeguard koala homes that are under threat.
Credits
View on- Agency The Monkeys/Sydney
- Production Company Revolver/Will O'Rourke
- Director Gary Freedman
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Credits
View on- Agency The Monkeys/Sydney
- Production Company Revolver/Will O'Rourke
- Director Gary Freedman
- Music Composition and Sound Post Sonar Music
- Group CEO and Co-Founder Mark Green
- Executive Producer/Managing Director Michael Ritchie
- Managing Director Matt Michael
- Group Chief Creative Officer and Co-Founder Scott Nowell
- Creative Director Barbara Humphries
- Creative Director Benn Sutton
- Creative Benn Sutton
- Creative Katie Kidd
- Creative Brett Edwards
- Head of Production/Senior Producer Penny Brown
- Senior Integrated Producer Tanith Williamson
- Executive Producer Pip Smart
- Producer Caroline Kruck
- DP Simon Duggan
- Editor Jack Hutchings
- Editor Lucas Baynes
- Post Production Daniel Fryer / Australia
- Post Producer Emily Newbould
- Colorist Billy Wychgel
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Monkeys/Sydney
- Production Company Revolver/Will O'Rourke
- Director Gary Freedman
- Music Composition and Sound Post Sonar Music
- Group CEO and Co-Founder Mark Green
- Executive Producer/Managing Director Michael Ritchie
- Managing Director Matt Michael
- Group Chief Creative Officer and Co-Founder Scott Nowell
- Creative Director Barbara Humphries
- Creative Director Benn Sutton
- Creative Benn Sutton
- Creative Katie Kidd
- Creative Brett Edwards
- Head of Production/Senior Producer Penny Brown
- Senior Integrated Producer Tanith Williamson
- Executive Producer Pip Smart
- Producer Caroline Kruck
- DP Simon Duggan
- Editor Jack Hutchings
- Editor Lucas Baynes
- Post Production Daniel Fryer / Australia
- Post Producer Emily Newbould
- Colorist Billy Wychgel
The campaign is designed to demonstrate our understanding that there is more to a home than it being just the bricks and mortar we live within.
IAG Chief Marketing Officer, Brent Smart, adds: “The Koala work has been incredibly effective for our brand and business. We resisted the temptation for a shiny new creative idea and have doubled down on our commitment to this as a long idea that will keep building our brand.”
The Every Home Is Worth Protecting campaign has contributed to NRMA Insurance becoming the third strongest brand in Australia and strongest insurance brand in the world, based on Brand Finance’s reputable Brand Strength Index. The campaign also won a Gold Effie last year, and this month has just been awarded a Gold Tangram for Effectiveness.
NRMA Insurance is continuing its partnerships with Conservation Volunteers Australia & Port Macquarie Koala Hospital.
