O Positive's Brian Billow directs for Chewy
O Positive's Brian Billow directs a fun campaign all pet parents can relate to for Chewy.
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A fun campaign from O Positive's Brian Billow directed for Chewy, a trusted go-to destination for pet parents and partners which delivers pet food and pet products right to your doorstep.
The campaign, via Arnold Worldwide, showcases how pet parents see their pets as much more than just pets. The spots include Best Friend, featuring two buddies having a chat while watching a game, one with an overzealous tail after a Chewy delivery, and Inheritance, depicting the reading of a will to three adult children and one prized cat named Mr. Marbles who walks away with auto-ship goodies for life from Chewy AND the summer house.
The spots are currently airing on linear TV, and digital, out-of-home and social media, including a TikTok activation.
