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Director Luc Reso Janin teamed up with VCCP who enlisted football superstar Mo Salah as the face of OPPO’s flashy new commercial promoting the Reno4 5g Pro smartphone.
The new TVC is a fast paced, visual neon delight with the slogan More like Mo, showcasing the brand’s speed and connection to the modern day, digital world.
The Visionaries director Luc Reso Janin had this to say about working on the campaign - “My goal for this project was to layer a striking visual approach with moments of authentic immediacy with Mo Salah. We wanted the performance to feel genuine and real, but within a world of screens and lights that isn’t real at all. I wanted the film to be a vibrant festival of colours, creating striking contrasts and juxtapositions that give the film a slick contemporary feel."
Credits
View on- Agency VCCP/London
- Production Company The Visionaries
- Director Luc Reso Janin
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Credits
View on- Agency VCCP/London
- Production Company The Visionaries
- Director Luc Reso Janin
- Production Company VCCP Kin (In-House at VCCP/London)
- DP Dan Holland
- Editor Jack Singer
- Executive Producer Darryl Bolton
- Colorist Nick Dalby
- Producer Semley Wilkinson
- Creative Director Veryan Prigg
- Creative Director Kieran Knight
- Producer Greta Wynn Davies
- Production Designer Max Meronti
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VCCP/London
- Production Company The Visionaries
- Director Luc Reso Janin
- Production Company VCCP Kin (In-House at VCCP/London)
- DP Dan Holland
- Editor Jack Singer
- Executive Producer Darryl Bolton
- Colorist Nick Dalby
- Producer Semley Wilkinson
- Creative Director Veryan Prigg
- Creative Director Kieran Knight
- Producer Greta Wynn Davies
- Production Designer Max Meronti
