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A new film from the Pedigree brand is helping to support pet adoption, while ensuring the safety of prospective pet parents and shelter employees, as most of the country continues to navigate their new normal of social distancing.
With a new campaign called Dogs on Zoom, the Pedigree brand is hosting virtual dog adoption events at select shelters, allowing consumers to meet and adopt a new pet, all completely contact-free.
To see how the brand is tapping into the cultural zeitgeist of Zoom, check out the campaign video from creative agency BBDO NY.
Credits
View on- Agency BBDO/New York
- Production Company BBDO Studios (In-House at BBDO/New York)
- Director Brody Bernheisel
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Credits
View on- Agency BBDO/New York
- Production Company BBDO Studios (In-House at BBDO/New York)
- Director Brody Bernheisel
- Art Director Bhanu Arbuaratna
- Executive Creative Director Peter Kain
- Executive Creative Director Gianfranco Arena
- Chief Creative Officer David Lubars
- Creative Director Damjan Pita
- Creative Director Jim Connolly
- Executive Producer Amy Wertheimer
- Producer Caroline Deason
- Executive Producer Andre Rowe
- Editing Company Jonathan Hsu
- Editor Brad Go
- Studio Producer Jonathan Hsu
- Interactive Executive Producer Katie Young
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/New York
- Production Company BBDO Studios (In-House at BBDO/New York)
- Director Brody Bernheisel
- Art Director Bhanu Arbuaratna
- Executive Creative Director Peter Kain
- Executive Creative Director Gianfranco Arena
- Chief Creative Officer David Lubars
- Creative Director Damjan Pita
- Creative Director Jim Connolly
- Executive Producer Amy Wertheimer
- Producer Caroline Deason
- Executive Producer Andre Rowe
- Editing Company Jonathan Hsu
- Editor Brad Go
- Studio Producer Jonathan Hsu
- Interactive Executive Producer Katie Young
The pilot adoption events are taking place in the brand’s hometown of Nashville on May 11-13 at 5:00 PM CT, with the Nashville Humane Association. For every dog adopted during these virtual shelter events, the Pedigree brand will cover the full adoption fee, as well as the Zoom membership and equipment costs for the shelter.
To help perpetuate the practice of virtual adoption and assist shelters around the country with digitization, the Pedigree brand has made a digital toolkit available at MeetYourNewDog.com with directions and tips to help facilitate the virtual adoption process.
