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Partizan director Peter Carstairs latest spot for Jaguar features the brand’s new ‘pet pack’, and a rather posh pooch. The lead canine Max, who now only answers to Maximilian, seems to have been pampered by his owner with Jaguar’s pet products - and it’s starting to show in their daily life.

The comedy element of the script is shrewdly observed by Peter, who knows when to hold back in order to avoid slapstick. And the performance by both human and dog is spot on. The premise is sharp and clever, and executed in a way that’ll give every dog owner a chuckle.

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