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Philippa Thomas launches FLIPT
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The former Thomas Thomas Managing Director has launched a company which embraces a new production model.
Founder Philippa Thomas [above right], formerly of Thomas Thomas and Ridley Scott Associates, is launching a new production model, FLIPT, with Trent Simpson [above left] and directors Tiny Bullet (aka Tina Bull) and Alex Dunning.
Old world advertising labels and separations are no longer relevant, says FLIPT, and the media and technology landscape has turned commercial filmmaking on its head. "The script has changed," says Thomas, "the boundaries have gone. Put simply, FLIPT is in the business of moving images and we produce them in every form.
“In recent years, as well as award winning commercials, we’ve found ourselves producing everything from six-screen art installations at the Pompidou to virtual reality films, which are a permanent exhibition at the BFI. It’s exciting, it’s a bigger creative canvas.”
Simpson has produced a billboard takeover, a 360 film series, video installations, direct-to-client campaigns, five shorts, stills, animation and countless commercials, while Tiny Bullet, who is challenging the labels around female directors, recently caused controversy with her near-the-knuckle Love Honey spot.
Thomas believes a blend of youth and experience is most effective and that by bringing diverse life experiences and perspectives FLIPT will create new, versatile ways of working that champion creativity.
