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New York-based audio post production company Plush lends sunny sounds to the colorful animated campaign for Nuveen out of MullenLowe, showcasing the shiny side of responsible investing and beyond.

The captivating :30 “Responsible Investing” spot helps breathe life into oft-confusing concepts, with ripple-effect CG landscapes and relaxing music, drawing in viewers as cities are slowly built from the ground up.

The spot was produced by Psyop and directed by Dan Gregoras and Sean Martin.

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