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This campaign entitled Let’s make a difference that Quantico Films created for the new Ford Escape 2020 is a celebration to all those extraordinary women who, from their front, are changing the world in some way. 

Whether picking up trash on the beach - like our TV spot; or win a dozen boxing championships, write a successful comic or create sustainable projects, there are women who are making a difference today and for us, it is important to echo them and show them that Escape is the perfect companion to continue on that path.

We decided to have women as protagonists who are really making a positive impact out there because it is important to maintain authenticity if we want to inspire more women. At different points of contact such as YouTube and social networks, we focus on showing who they are and their stories.

The spot was directed by Rafaela Carvalho and produced by Quantico Films.

Ford – Let’s make a difference

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