Quicken Loans has launched a new ad campaign for Rocket Mortgage featuring Andre, Maria and Sarah and has partnered with creative agency Pitch to bring it to life.
As you know, buying a home or refinancing a mortgage is a big decision. The mortgage process is complicated and stressful, and can make even the most confident person feel timid. Especially lately, there has also been a lot of misinformation about the mortgage industry and the future of lending so, Quicken set out to educate the public about the mortgage process while instilling confidence in Rocket Mortgage as a lender.
The creative - "Confidence Campaign" - profiles a person who is an expert at their job and passionate about their hobby. By showing how great they are at what they do, the campaign makes the point that insight and depth of knowledge lead directly to confidence. That is, until it's time to get a mortgage. Rocket Mortgage by Quicken Loans is an easy and transparent process. It puts them back on top, proudly and confidently ready to take on more.
Spots directed by Dave Laden from Hungry Man.
