Samsung assembles trailblazers who embody the #DoWhatYouCant philosophy
Four members of the global TeamGalaxy community are brought together for the brands new campaign.
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Samsung is launching a digital campaign via We Are Social Australia to bring together four members of #TeamGalaxy: actor and creator Millie Bobby Brown, robot, musician and change-seeker Miquela, 2x Grammy-nominated DJ and producer Steve Aoki and professional gamer Ninja.
TeamGalaxy is a global community of Galaxy users and fans who support Samsung’s philosophy of Do What You Can’t The campaign launches on social media with an energetic music video style film showing the evolution of each of the stars’ careers, documenting how their success has transcended any one industry.
Millie Bobby Brown, who is the youngest-ever UNICEF Goodwill Ambassador, says, “Samsung allows me to stay connected every day with my Galaxy S10. I want to encourage people to apply the technology that is readily at their fingertips to spread positivity with others and to encourage gestures of kindness.”
Credits
View on- Agency We Are Social/Sydney
- Production Company Serial Pictures
- Director BRTHR
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Credits
View on- Agency We Are Social/Sydney
- Production Company Serial Pictures
- Director BRTHR
- Post Production The Editors
- Sound Design Otis Studios
- Music Supervision Trailer Media
- Talent Millie Bobby Brown
- Talent Steve Aoki
- Creative Director Pete Galmes
- Executive Producer Abby Hunt
- Executive Producer Bill Doig
- Producer Felicia Asplet
- Executive Producer Sara Greco
- DP Daniela Federici
- Music Supervisor Anton Trailer
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency We Are Social/Sydney
- Production Company Serial Pictures
- Director BRTHR
- Post Production The Editors
- Sound Design Otis Studios
- Music Supervision Trailer Media
- Talent Millie Bobby Brown
- Talent Steve Aoki
- Creative Director Pete Galmes
- Executive Producer Abby Hunt
- Executive Producer Bill Doig
- Producer Felicia Asplet
- Executive Producer Sara Greco
- DP Daniela Federici
- Music Supervisor Anton Trailer
Steve Aoki, who travels the world on tour with his Galaxy S10, says “Technology plays such a major role in every facet of my life, from music to fashion to philanthropy. I’m happy to be part of a team that believes that technology can help you do more than you ever thought you could.”
On the new partnership, Miquela says “I am the product of technology myself, so I can relate to Samsung in a way that’s a LOT more literal than most people. Whether it’s sharing my thoughts on the issues I care about or just riffing on style, it’s all done through my Galaxy S10 - which I’ve named Samuel Phonington III.”
Ninja says “The Galaxy smartphones are hands down the best for gaming, no contest. I’m super pumped to be part of Team Galaxy since I get to see first-hand how mobile gaming keeps getting better and better.”
