Samsung knows no speed limits
This trio of swiftly-edited, bite-sized films out of Sid Lee Paris shows that you don’t have to waste any time to pack a narrative punch.
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Credits
View on- Agency Sid Lee/Paris
- Production Company Obvious
- Director Yacine Saadi
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Credits
View on- Agency Sid Lee/Paris
- Production Company Obvious
- Director Yacine Saadi
- President Johan Delpuech
- Executive Creative Director Sylvain Thirache
- Creative Director Stephane Soussan
- Art Director Hugo Demaziere
- Art Director Olivier Bodet
- Copywriter Max Harrington
- Head of Production Thomas Laget
- Producer Maximilien Rivolet
- Producer Benoit Fernandes
- Head of Production Remi Farkas
- Post Producer Thomas Floch
- Colorist Thibaut Petillon
- Sound Designer Guillaume Martin
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Sid Lee/Paris
- Production Company Obvious
- Director Yacine Saadi
- President Johan Delpuech
- Executive Creative Director Sylvain Thirache
- Creative Director Stephane Soussan
- Art Director Hugo Demaziere
- Art Director Olivier Bodet
- Copywriter Max Harrington
- Head of Production Thomas Laget
- Producer Maximilien Rivolet
- Producer Benoit Fernandes
- Head of Production Remi Farkas
- Post Producer Thomas Floch
- Colorist Thibaut Petillon
- Sound Designer Guillaume Martin
Each of these films gets a story across in 15 seconds, and just about that many cuts.
Someone could read this article and by the time they finished, you could have watched all three of these less-than-a-minute pieces for Samsung Pay. Full of clever cuts, incredible editing, and dizzyingly fast storytelling, Christmas Present, Wedding Anniversary, and Costume Party all show off the speed of the service as well as the director’s skill at managing a story’s pace.
With a soft touch of humor and a heavy amount of cuts, the ads almost feel overwhelming but never go too far. Combining slow motion and super-sped up action, director Yacine Saadi of Obvious productions kept a tight hand on the design, creating a series that’s compact and very, very neat.
