SAP uses Van Gogh cat to demonstrate SAP Business AI’s impact
As part of their larger Be Ready platform, SAP and BBDO New York created a new lighthearted spot to simplify the real-world applicability of SAP’s revolutionary AI technology.
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With 2023 wrapping up, we can both agree Artificial Intelligence single-handedly captured the world’s attention this year. Seemingly overnight, AI was suddenly everywhere, and capable of doing everything, even painting your beloved cat in the style of Van Gogh.
Still, many businesses are having a hard time finding the right AI tools that work for them, that’s where SAP Business AI comes in.
As part of their larger Be Ready platform, SAP and BBDO New York created a new lighthearted spot to simplify the real-world applicability of SAP’s revolutionary AI technology.
Credits
View on- Agency BBDO/New York
- Production Company Lobo
- Director Mateus De Paula Santos
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Credits
View on- Agency BBDO/New York
- Production Company Lobo
- Director Mateus De Paula Santos
- Color Color Collective
- Music Storefront Music
- Chief Creative Officer Matt MacDonald
- Executive Creative Director Corey Rakowsky
- Executive Creative Director Kleber Menezes
- Creative Director Marina Gokman
- Creative Director Steven Schroth
- HP Alex Gianni
- Group Executive Producer Becky Burkhard
- Director Ricardo Carelli
- Executive Producer Paul Amorese
- Executive Producer Su Constantine
- Line Producer Katherine Pacula
- Line Producer Paul Amorese
- DP Rob Hauer
- VFX Supervisor Leandro Pena
- Post Producer Pablo Zurita
- Editor Pedro Falcone
- Colorist Alex Jimenez
- Producer Claudia Guevara
- Executive Producer Adam Elk
- Executive Producer John (Scrapper) Sneider
- Executive Producer Kirsten Messier
- Composer Kari Steinert
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/New York
- Production Company Lobo
- Director Mateus De Paula Santos
- Color Color Collective
- Music Storefront Music
- Chief Creative Officer Matt MacDonald
- Executive Creative Director Corey Rakowsky
- Executive Creative Director Kleber Menezes
- Creative Director Marina Gokman
- Creative Director Steven Schroth
- HP Alex Gianni
- Group Executive Producer Becky Burkhard
- Director Ricardo Carelli
- Executive Producer Paul Amorese
- Executive Producer Su Constantine
- Line Producer Katherine Pacula
- Line Producer Paul Amorese
- DP Rob Hauer
- VFX Supervisor Leandro Pena
- Post Producer Pablo Zurita
- Editor Pedro Falcone
- Colorist Alex Jimenez
- Producer Claudia Guevara
- Executive Producer Adam Elk
- Executive Producer John (Scrapper) Sneider
- Executive Producer Kirsten Messier
- Composer Kari Steinert
Steering away from ‘sexy’ innovations and confusing tech lingo, the :30 spot follows an AI-animated cat going through various office scenarios. The concept contrasts the duality of AI’s role in businesses by showing its impact on digital renders, as well as supply chain management and decision-making processes.
“A lot of the buzz and the excitement around AI at the moment focuses on headline-making applications that aren’t really built with business in mind. So, we decided to take one of those applications and turn it into a roguishly charming, but ultimately unhelpful spokescat.” said Executive Creative Director Corey Rakowsky.
