Smartsheet does it again
With their latest round of SponsorX in partnership with McLaren F1 Racing.
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Smartsheet donated their sponsor placement on McLaren F1 cars to a non-profit for the second time.
While the first edition of this campaign, at the Melbourne Grand Prix, benefited Deadly Science, a program providing resources to remote schools in Australia, and the second, at U.S. Grand Prix in Austin, had The Hidden Genius Project of Oakland as its protagonist, born to support young Black males in entrepreneurship, technology creation and leadership skills.
With hope that ideas like Sponsor X will prove that things are always most interesting when you flip an idea on its head. The spot was produced Vanessa Lanci at Moirai Films. The creatives at Herd of Shepherds approached this campaign from a completely new angle and that is what really sparks interest. “When a brand has paid millions of dollars to have their logo emblazoned on the side of an F1 car, and you tell them (the best thing they can do is) to remove it and replace it with a nonprofit, that’s compelling stuff. Ideas like Sponsor X prove that brands can make the world a better place and serve their business interest at the same time."
Credits
View on- Agency Herd of Shepherds/Seattle
- Production Company Moirai Films
- Director Bo Platt
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Credits
View on- Agency Herd of Shepherds/Seattle
- Production Company Moirai Films
- Director Bo Platt
- Grade Company 3/London
- Executive Post Producer Ellora Soret
- Colorist Grade Yoomin Lee
- VFX Push Films
- Executive Producer Andrew Porteous
- DP Michael Cambio Fernandez
- McLaren DP Simon Rowling
- Editor Lenny Mesina
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Herd of Shepherds/Seattle
- Production Company Moirai Films
- Director Bo Platt
- Grade Company 3/London
- Executive Post Producer Ellora Soret
- Colorist Grade Yoomin Lee
- VFX Push Films
- Executive Producer Andrew Porteous
- DP Michael Cambio Fernandez
- McLaren DP Simon Rowling
- Editor Lenny Mesina
Director Bo Platt, whose career started in documentaries but later transitioned into commercials, saw this as the perfect opportunity to go back to telling stories of real people doing incredible things for their communities. “What’s been really inspiring for me about the SponsorX initiative is getting to know the people at these nonprofits, some of the students and leadership at The Hidden Genius Project and also the founder of Deadly Science. It’s been really enriching to work with them and be a conduit for showing their work and achievements to the world.”
Smartsheet and McLaren want to grow this initiative moving forward and continue highlighting the stories of organisations, giving them the chance to grow and reach people globally.
Who knows where this will lead us, perhaps there’ll come a time when the McLaren car can be fully “sponsored” by non-profits for a race.
