Stella Artois short says to #UnCancel Your Plans

In honor of Leap Day, February 29, Stella Artois has released a short film.

The short film is featuring diners who discover their time together is valuable in ways they didn’t expect: the restaurant lists their menu in minutes, noting that “Time together is the most valuable form of currency.”

Created via VaynerMedia, directed by Division7’s Kris Belman and cut by Union partner/editor Sloane Klevin, the film is Stella Artois’ way of reminding us that time spent with loved ones is invaluable. 

Acknowledging that canceling is easy - and too common - Stella is encouraging people to #UnCancel plans and catch up with friends and family over a beer – on the brand.

Using the Stella Leap Day Fund - a $366,000 bank of beer reserved exclusively for those who spend time together (there are 366 days in a Leap Year) - consumers can claim as much as a 24-pack of beer when sharing the film using #UnCancelPromo and tagging someone they would like to catch up with.