Step Inside with Level Home's new campaign
In less than two years, Level has forged a new standard of style and design in a category that over emphasises technology and forces you to change behaviours and bulky hardware that gets in the way.
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The first ever brand campaign from Level, the company redefining the smart home with invisible technology, and leading independent creative agency Mekanism has launched, titled Step Inside.
In less than two years, Level has forged a new standard of style and design in a category that over emphasises technology and forces you to change behaviours and bulky hardware that gets in the way.
Since we have been spending more time at home due to COVID-19, we were forced to look at our homes in new ways and pay attention to details we never noticed before. People began curating more items in their home with mindfulness which was a perfect setting for a better designed smart lock to find its way to consumers’ doors.
Level carefully crafts each detail of their locks with intention and superior technology inside. The ad Step Inside takes the audience through a whimsical adventure full of energy and colour, exploring the interior of the lock to emphasise all that is happening inside a sleek lock design.
Credits
View on- Agency Mekanism/Chicago
- Design Director Tessa Paneri
- Junior Art Director Ingrid Oliveira
- HP Kati Haberstock
- Creative Director Amina Halim
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mekanism/Chicago
- Design Director Tessa Paneri
- Junior Art Director Ingrid Oliveira
- HP Kati Haberstock
- Creative Director Amina Halim
The campaign will run from September 7 through and run through December 5, 2021. The campaign is comprised of digital video (streaming across all major services including Apple TV, Hulu, Amazon Prime), print (Dwell and Architectural Digest), and social.
Alyssa Berman, Director of Marketing at Level Home says: “Since the launch of Level Bolt in 2020, our business has grown rapidly as more consumers seek smart locks that are designed with human behavior in mind. Working with Mekanism, our first-ever brand campaign establishes Level in an elevated category of smart locks that doesn't ask consumers to choose between technology or thoughtful design. This campaign creatively illustrates that with advanced technology packed under the surface, the Level Lock lets consumers have it all.”
Tommy Means, Co-Founder & Chief Creative Officer at Mekanism adds: “During the pandemic, consumers have thrust their creative energy into reimagining their living spaces with more intention. Level’s first brand campaign reinforces the idea that the smart lock category can aspire for more than mere functionality. This campaign calls attention to Level lock’s magic on the inside, seamlessly welcoming you to the magic inside your home. ”
