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Frito Lay – Can't Touch This

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Cheetos - Can't Touch This

Funny ... because it’s cynical. 

The fact that a product can give a certain power to a consumer, and that this super power is getting out of anything and helping no one is absolutely absurd! 

It's as "selfish" as the product itself.

The appearance of MC Hammer is also very well played-out. 

I love the mood on this one. 

Jeep - Groundhog Day / Mountain Dew - As Good as the Original

Two spots in the same vein - selling a product by revisiting a cult movie. 

Classic but extremely well-executed in both cases ... with a slight preference for the Jeep. 

Maybe because seeing Bill Murray twenty-seven years later struck a chord with me.

Doritos – The Cool Ranch

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Doritos - The Cool Ranch

It's fresh, cool and casual! 

You might be thinking, another ad with a duel scene?

Maybe, but this one’s pure slapstick. 

A real piece of pop culture that's quirky and offbeat. 

Good, pure entertainment! 

Hershey's – Reese's Take 5

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Hershey's - Reese's Take 5

A classic idea with a quirky execution. 

A series of scenarios, each crazier than the last, to relaunch an old product. 

American advertising in all its splendor.

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