Sweetshop's Alexander Brown Directs For Bike Exchange 'Where The World Rides'

‘Where The World Rides’ for Bike Exchange is the world’s largest online bike marketplace’s first global brand campaign via Saatchi & Saatchi Melbourne, in an effort to unify the business across ten markets around the world. The campaign highlights the passion of cyclists from all over the world and how BikeExchange, makes it easy for people to buy, sell and keep up to date with the latest cycling reviews and trends.  

Sweet Shop Director Alexander Brown says, "Having a hands-on approach to a commercial like this was a creative awakening for me. It was a project crafted with love and care, shooting in three cities over a month. It was such a collaborative project involving the global Bike Exchange and Saatchi team. It was a real joy to get behind the camera and self-shoot using gimbal rigs and car mounts. What made it special was all the people who generously gave up their time for their love of cycling. There is such a community of avid cyclists out there it made the project such a wonderful one to work on."