Take advantage with Repsol

Repsol has launched the campaign Take Advantage, Take Advantage in collaboration with their creative partner DDB Spain to promote their 100% renewable fuels.

The new advert reinforces the launch of this new category of 100% renewable fuels and highlights their availability and benefits, this time adapting the popular song To Be a First-Class Driver.

Now, the famous melody promotes the circular economy with the help of Repsol. This version emphasises how resource utilisation makes us better, aiming to unite around this innovation. 

Take Advantage, Take Advantage is part of the narrative of the Something New Moves You platform, launched by Repsol at the beginning of the year, which announced the increasing presence of the new 100% renewable fuels to the public.