Tesco customers feel the power

Tesco has launched a new TV campaign, created by BBH and directed by Matthew Swanson through Epoch Films, showing how Tesco Clubcard enables customers to feel the power to lower prices.

Having the power to save money, especially in a cost of living crisis, sparks something inside us all. The savings generated by the Tesco Clubcard, however, go one step further in this latest spot. 

As customers step up with their weekly shop to then see their bill drop at the till, the reaction they have is visceral and explosive. So much so, they just can’t control the power within, and burst into song with the iconic The Power track by Snap. 

The aim of the campaign is to show that Tesco is on its customers’ side, helping to bring down the cost of their weekly shop - and put a smile on their face while doing it. 

Felipe Serradourada Guimaraes, Deputy Executive Creative Director at BBH said: “It’s silly, it’s in your face, and it's unapologetically Tesco. What else do you need?”