The 2019 Santa Fe Is Fueling Quality Time In Hyundai’s New Advertising Campaign
Three new national TV spots highlight how Hyundai’s all-new five-passenger SUV brings families together.
Too often when families are home together, they’re not really together, as digital distractions keep them from spending quality time. In fact, according to the Bureau of Labor Statistics, most Americans spendless than two hours of quality time with their families each week. But when families are out together, there is an opportunity to have more meaningful quality time. Hyundai is introducing its all-new 2019 Santa Fe SUV as the “Quality Time Machine” to a national audience in its newest advertising campaign.
Hyundai will air three new TV spots that feature families spending quality time together and creating memories in the Santa Fe. The advertisements demonstrate the perks of family-friendly preventive safety technology such as the Santa Fe’s Safe Exit Assist and Forward Collision-Avoidance Assist, which are standard on all trim levels.
“The Santa Fe was designed and engineered to fuel quality family time for modern families,” says Dean Evans, CMO, Hyundai Motor America. “At Hyundai, we believe anything is possible, and the advanced technology, entertainment, and preventative safety features help get families out together, whether it’s on a road trip or simply across town.”
The pots are directed by Craig Gillespie and produced by MJZ/USA.
The 2019 Santa Fe TV spots include:
“Dad, Look” - this spot shows how the 2019 Santa Fe’s advance safety features like Safe Exit Assist keeps even the most curious of children safe.
“Not Flying” - A family bonds on their road trip in the Santa Fe, showing how driving creates better memories than flying.
“The Journey” - A family finds their way to a remarkable, out-of-the-way location thanks to the advanced HTRAC all-wheel-drive and advanced features in their Santa Fe.
