AI-driven tools, deepfakes, real-time 3D game engines and improvements in kinetic typography – a whole bunch of new technologies have been impacting the art of animation. Yet there’s a lot of love for simple stop-motion and old-school 2D drawings. This month, shots speaks to masters in the medium about trends in toonworld.
Veteran art director Dave Dye reckons there's commercial sense behind ads that make people smile. So why have they fallen out of fashion?
As the editor behind such side-splitting spots as Orange's Rob Scheider, Snickers' Speed Walker and Weedol's I'm Weeding Right Now, Mark Edinoff knows a thing or two about cutting funny commercials. Here, he shares his wisdom on timing, taste and clock wipes.
As part of our Comedy Special, shots hauls the Hungry Man director back into the boardroom to discuss the evergreen wit of his award-winning Orange campaign.
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