The Department of Health and Aged Care launches the 'Give Up For Good' platform
Agency BMF has partnered with the Australian Government's Department of Health and Aged Care to launch a national public health campaigns to help Australians give up vaping and smoking.
)
The Australian Government has launched new national public health campaigns to help Australians give up vaping and smoking, particularly targeting at-risk groups and young Australians.
Created by BMF, the integrated campaigns fall under the ‘Give Up For Good’ behaviour change platform and feature three videos produced by Good Oil exploring: Youth Vaping, Tobacco and Adult Vaping, all aimed at increasing awareness and reinforcing the harms of vaping and smoking and the tools and resources available to help people quit.
Forming part of the initiative, the anti-smoking campaign - targeted to all adult Australian smokers - highlights why smoking is one of the most harmful behaviours we can adopt, acknowledging that whilst quitting is hard, the alternative is harder.
