Since the 90s, when their budgets ran to millions, the internet and tech advances have made music videos easier to view, cheaper to produce and, possibly, more disposable. But is the medium a dying art, or still the best way for a director to get noticed? shots probes the state of the promo nation.
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Veteran art director Dave Dye reckons there's commercial sense behind ads that make people smile. So why have they fallen out of fashion?
As the editor behind such side-splitting spots as Orange's Rob Scheider, Snickers' Speed Walker and Weedol's I'm Weeding Right Now, Mark Edinoff knows a thing or two about cutting funny commercials. Here, he shares his wisdom on timing, taste and clock wipes.
As part of our Comedy Special, shots hauls the Hungry Man director back into the boardroom to discuss the evergreen wit of his award-winning Orange campaign.
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