With growing awareness that an estimated 20 per cent of the global population is neurodiverse - the fact that advertising needs to get on top of the spectrums is a no-brainer. This month, shots speaks to experts, commentators and ADHD/ASD-powered adfolk about battling stigma, enhanced creativity and making more ND inclusive campaigns.
Veteran art director Dave Dye reckons there's commercial sense behind ads that make people smile. So why have they fallen out of fashion?
As the editor behind such side-splitting spots as Orange's Rob Scheider, Snickers' Speed Walker and Weedol's I'm Weeding Right Now, Mark Edinoff knows a thing or two about cutting funny commercials. Here, he shares his wisdom on timing, taste and clock wipes.
As part of our Comedy Special, shots hauls the Hungry Man director back into the boardroom to discuss the evergreen wit of his award-winning Orange campaign.
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