The Sweet Shop Signs Brett Foraker, International Rep

The Sweet Shop is excited to announce the addition of director Brett Foraker to their roster of international talent. His reputation for combining emotion, humor, and leading-edge visuals has helped him build a body of work that pushes the medium as well as the heart. Since getting started he has amassed a client list that includes Toyota, Sony, Virgin Atlantic, Samsung and SyFy and awards from Cannes, Creative Circle, Clio, D&AD and many others.

“The Sweet Shop is focused on creating a place where directors can thrive creatively,” says Brett of his decision to sign with the global content company. “I am very open to collaboration in all forms and the environment they have built is the perfect fit for that.”

A native of California, Brett began his career in the art world as a photographer and painter. After a series of successful gallery showings in his early 20’s, Brett moved to England where he took a job as a Copywriter. While there, he focused his efforts on broadcast and quickly shot up the ranks to eventually become the youngest Creative Director in Channel 4’s history.  His drive and attention to detail lead him to the director’s chair where his skills as a writer and visual artist combined to create pieces that boast strong narrative elements and a unique, surrealist twist.

“Brett’s work has that ‘It’ factor, something that triggers the pulse and activates the emotions,” says Laura Thoel, Managing Director of The Sweet Shop Los Angeles. “I have been an admirer of his for years, watching and waiting for the opportunity to work with him. We are so excited to create great content together.”

This signing is yet another example of The Sweet Shop’s ongoing commitment to pushing story and craft by investing in innovative, trendsetting talent. “I first came across Brett’s work when judging D&AD and was transfixed with the genius of his Channel 4 spots. The craft was impeccable,” says Paul Prince, The Sweet Shop’s CEO and Founding Partner.  “I am so pleased that he has decided to join our team.”

Brett Foraker is represented globally by The Sweet Shop (with the exception of the United Kingdom).