The Tata Curvv is Different By Design

A slick new commercial from Martin Bennett showcases the Tata Curvv in all of its unique glory.

A futuristic-like aesthetic puts a neon spotlight on the Tata Curvv, with each frame of the commercial flexing the design of the vehicle’s exterior and interior.

The visually striking commercial has generated more than 3 million views on YouTube and was Bennett’s first virtual production shoot.

The Visionaries Bennett had this to say: “As my first Virtual Production shoot this project was a great opportunity to be creative in a whole new space. Working closely with CGI environment designers to design and create a bespoke environment with 4 different looks. The shoot took place at the MARS Volume in London. A great team effort to realise this abstract launch film.”