AI, web3, the metaverse and virtual production – the ongoing tech revolution seems to be evolving at an exponential rate. Are brands and marketers keeping up with the pace of change and the rising dominance of - and varieties within - the social scene? This month’s focus hears from industry experts and human chatbots about the finery of binary.
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Veteran art director Dave Dye reckons there's commercial sense behind ads that make people smile. So why have they fallen out of fashion?
As the editor behind such side-splitting spots as Orange's Rob Scheider, Snickers' Speed Walker and Weedol's I'm Weeding Right Now, Mark Edinoff knows a thing or two about cutting funny commercials. Here, he shares his wisdom on timing, taste and clock wipes.
As part of our Comedy Special, shots hauls the Hungry Man director back into the boardroom to discuss the evergreen wit of his award-winning Orange campaign.
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